Simplify Donor Persona Research

Researching your donor persona doesn't have to be scary. In our Research Made Easy lesson, we have step-by-step example based videos that guide you through conducting research and interviews of your donor persona. We don't just give you the theory of these research methods, you will learn how to actually apply these principles.
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women researching donor personas

Align Your Donor Persona with Your Goals

To get the most out of your donor persona, you need to align them with your overall marketing goals for your nonprofit. Don’t have goals set? No worries, we have a whole video dedicated to in-depth examples of nonprofit marketing goals and how you can use the insight from their donor persona to reach them. Plus, our expert team is here to provide you with actionable ideas you can do to hit your new goals.
donor research

Incorporate Donor Persona in Marketing Strategy

Not only will you learn how to create the right donor persona for your organization, but you will submit it for review. You will receive personalized help in crafting your nonprofit's ideal donor, plus, actionable ideas on how to incorporate them into your marketing efforts. Additionally, our Use Your Donor Persona lesson covers multiple ways step-by-step to include your persona in your strategy.

Course curriculum

  • 1

    Getting Started

    • Why Do I Need One

    • Types of Personas

    • Strategically Aligning Your Persona
  • 2

    Research Made Easy

    • Why Research Is Important

    • Social Media Insights

    • Google Insights

    • Other Marketing Research Options
  • 3

    Preparing and Conducting Interviews

    • Why Interviewing Your Donors Is Necessary

    • Identifying Interviewees and Getting Commitment

    • Preparing for the Interview

    • Tips to Get the Most Out of the Interview

    • What to Do After the Interview
  • 4

    Creating Your Donor Persona

    • How to Create Your Donor Persona

    • Develop the "Who" of Your Donor Persona

    • Develop the "What" of Your Donor Persona

    • Develop the "Why" of Your Donor Persona

    • Develop the "How" of Your Donor Persona
  • 5

    Submitting Your Donor Persona

    • Receive Expert Donor Persona Feedback
  • 6

    Using Your Donor Persona

    • Intro to Use Your Donor Persona

    • Incorporate Your Persona Into Your Strategy

    • What to Do Before Setting Up a Facebook Audience to Find Donors