Course Description

In Google Analytics 101: Track Your Marketing Success, you’ll learn the fundamentals of measuring and monitoring your marketing campaigns. The course will walk you through setting up conversions, understanding what channels are driving the most conversions, and learning what your audience is interested in.

Course curriculum

  • 1

    Getting Started with Google Analytics

    • About this section

    • Introduction & Terms to Know

    • How to Get Access to the Google Analytics Demo Account

    • Audience Overview Report

    • Acquisition Overview Report

    • Behavior Overview Report

    • Goal Overview Report

    • Account Structure

    • Proper Installation

    • Legal Requirements
  • 2

    Conversion & Goals

    • About this section

    • Understanding Conversions & Goals

    • How to Setup Goals in Google Analytics

    • How to Monitor Goals in Google Analytics
  • 3

    Properly Tracking Your Marketing Campaigns

    • About this section

    • Why URLs Matter for Tracking Campaigns

    • How to Use the URL Builder

    • Reviewing Your Marketing Campaigns
  • 4

    Benchmarking Against Your Industry

    • About this section

    • Why Benchmarking Matters

    • Reviewing the Benchmark Report
  • 5

    Learning More About Your Visitors

    • About this section

    • What Is Audience Demographics and Interests?

    • Reviewing Your Audience Interest Report

    • Reviewing Your Audience Interest – Affinity Category Report

    • Reviewing Your Audience Interest – In-Market Report

    • Reviewing Your Audience Interest – Other Category Report
  • 6

    Understanding & Automating Your Reporting

    • About this section

    • Importing Custom Report Templates

    • Reviewing the Campaigns Custom Report

    • Reviewing the Content Custom Report

    • Reviewing the Sources Custom Report

    • Automate Reporting

Instructor(s)

Justin Givens

Director of Possibilities

Justin is a fully-caffeinated coding warrior and marketing expert. He truly enjoys helping organizations harness the power of digital marketing by developing custom web solutions. With over 18 years of online and marketing experience, he is sure to have the knowledge to answer your most difficult problems!